{"title":"Cognitive Edge","description":"\u003ch5\u003eSharpen focus, support memory and sustain mental clarity. Alchemy Fit nootropics use pure, research-backed compounds — no fillers, no compromise.\u003c\/h5\u003e","products":[{"product_id":"ashwagandha-600mg-10-1-extract","title":"Ashwagandha 600mg Capsules – Stress \u0026 Calm","description":"\u003cp\u003eAshwagandha is one of the most extensively researched adaptogens available. It doesn't stimulate and it doesn't sedate — it is traditionally used to help the body adapt to stress, working on the HPA axis that governs the cortisol response.\u003c\/p\u003e\n\u003cp\u003eOur formulation is a 10:1 Withania Somnifera extract — not a raw powder, and not a standardised extract padded with fillers. A concentrated herbal extract in a clean HPMC capsule at a dose that reflects what the research uses.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy people take Ashwagandha:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003e- Traditionally used to support the body's stress response\u003cbr\u003e- An adaptogen studied for its role in cortisol regulation\u003cbr\u003e- Popular for supporting calm, balance and everyday wellbeing\u003cbr\u003e- Often taken to support restful sleep\u003cbr\u003e- Used by both men and women as part of a daily routine\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhat's inside:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAshwagandha 10:1 Extract 600mg per capsule | HPMC vegan capsule shell | No fillers | GMP certified\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSuggested use:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e1 capsule daily. Evening recommended if taken for sleep support. Consistent use over 4–8 weeks for full adaptogenic effect.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFood supplement. Not intended to diagnose, treat, cure or prevent any disease. Does not replace a varied, balanced diet or a healthy lifestyle.\u003c\/em\u003e\u003c\/p\u003e","brand":"Alchemy Fit","offers":[{"title":"1 Month Supply (30 Capsules)","offer_id":47559939129679,"sku":"AFASH1","price":8.99,"currency_code":"GBP","in_stock":false},{"title":"2 Month Supply *Best Seller*","offer_id":47559939162447,"sku":"","price":12.99,"currency_code":"GBP","in_stock":false},{"title":"3 Month Supply (90 Capsules)","offer_id":47559939195215,"sku":"","price":19.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/1194\/1711\/files\/2_2fa14e8b-6a52-4fb7-bf35-920df30c53c0.png?v=1765531480"},{"product_id":"lions-mane-mushroom-500mg-20-1-extract","title":"Lion's Mane 500mg Capsules – Focus \u0026 Cognitive Support","description":"\u003cp\u003eLion's Mane (Hericium Erinaceus) is one of the most talked-about mushrooms in cognitive wellness, best known for its association with Nerve Growth Factor (NGF) — a protein involved in the growth and maintenance of neurons — which is the focus of ongoing research.\u003c\/p\u003e\n\u003cp\u003eMost cognitive supplements target neurotransmitter levels. Lion's Mane is studied for a different mechanism, which is why research interest extends beyond focus into neuroplasticity and long-term cognitive wellbeing.\u003c\/p\u003e\n\u003cp\u003eOur formulation is a 20:1 extract — twenty kilograms of fruiting body reduced to one kilogram of concentrated active compound. This is not a raw mushroom powder; the difference in concentration is significant.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy people take Lion's Mane:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003e- Studied for its role in Nerve Growth Factor (NGF) production\u003cbr\u003e- Popular for supporting focus, memory and mental clarity\u003cbr\u003e- Researched for neuroplasticity and long-term cognitive wellbeing\u003cbr\u003e- Often stacked with L-Theanine and NMN as a cognitive routine\u003cbr\u003e- 20:1 concentrated extract, clean and filler-free\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhat's inside:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eLion's Mane 20:1 Extract 500mg per capsule | HPMC vegan capsule shell | No fillers | GMP certified\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSuggested use:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e1–2 capsules daily. Consistent daily use recommended.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFood supplement. Not intended to diagnose, treat, cure or prevent any disease. Does not replace a varied, balanced diet or a healthy lifestyle.\u003c\/em\u003e\u003c\/p\u003e","brand":"Alchemy Fit","offers":[{"title":"60 Capsules - STARTER PACK","offer_id":47559939359055,"sku":"","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"2 x 60 Capsules - BEST SELLER","offer_id":47559939391823,"sku":"","price":22.99,"currency_code":"GBP","in_stock":true},{"title":"6 Month Supply - BEST VALUE","offer_id":47559939424591,"sku":"","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/1194\/1711\/files\/2_7bbf671f-bb33-44f4-ab95-488f39b43491.png?v=1765531399"},{"product_id":"korean-red-panax-ginseng-500mg-vegan-capsules","title":"Korean Red Ginseng 500mg Capsules – Energy \u0026 Focus","description":"\u003cp\u003ePanax Ginseng has been central to East Asian medicine for over 2,000 years — and with good reason. It remains one of the most studied botanicals available, with a body of research that few plants can match.\u003c\/p\u003e\n\u003cp\u003eThe active compounds found in ginseng root — known as ginsenosides — have attracted significant scientific interest over decades of study. Quality of extraction matters enormously here. Most ginseng products use raw root powder. Ours doesn't.\u003c\/p\u003e\n\u003cp\u003eWe use a 20:1 Korean Red Panax Ginseng extract — meaning 20kg of root is concentrated into 1kg of active material. The difference in potency is significant.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhat people take Panax Ginseng for:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSustained, natural-feeling energy — without the stimulant mechanism of caffeine\u003c\/li\u003e\n\u003cli\u003eMental clarity and focus during demanding days\u003c\/li\u003e\n\u003cli\u003eSupporting the body's response to stress\u003c\/li\u003e\n\u003cli\u003eGeneral vitality and wellbeing\u003c\/li\u003e\n\u003cli\u003eTraditionally used to support overall wellbeing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWhat's inside:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eKorean Red Panax Ginseng 20:1 Extract — 500mg per capsule | HPMC vegan capsule shell | No fillers | GMP certified\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSuggested use:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e1 capsule daily in the morning. Consistent use over 4+ weeks is recommended to experience the full benefit.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThese statements have not been evaluated by the Food Standards Agency. This product is not intended to diagnose, treat, cure, or prevent any disease.\u003c\/em\u003e\u003c\/p\u003e","brand":"Alchemy Fit","offers":[{"title":"1 Pack - 60 CAPSULES","offer_id":47559942046031,"sku":"","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"2 PACKS - BEST SELLER","offer_id":47559942078799,"sku":"","price":26.99,"currency_code":"GBP","in_stock":true},{"title":"6 MONTH SUPPLY - BEST VALUE","offer_id":56600261689679,"sku":"AFGIN180","price":38.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/1194\/1711\/files\/2_cadfaaad-06ec-46e4-9752-bd09e7a490eb.png?v=1765473752"},{"product_id":"l-theanine-600mg","title":"L-Theanine 600mg Capsules – Calm Focus","description":"\u003cp\u003eL-Theanine is an amino acid found naturally in green tea. It is associated with alpha brain wave activity — the state linked to calm, alert focus — and is popular for supporting the \"flow state\".\u003c\/p\u003e\n\u003cp\u003eAt 600mg, this is a high-strength dose. Most L-Theanine products on the market contain 100–200mg. We formulate at a higher dose for those who want a more noticeable effect.\u003c\/p\u003e\n\u003cp\u003eMany people pair L-Theanine with caffeine, as it is a popular complement that can take the edge off. For those who avoid caffeine, it remains popular on its own — particularly for anyone whose day is running a little too hot.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy people take L-Theanine:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003e- Associated with alpha wave activity — calm focus without sedation\u003cbr\u003e- Popular for supporting a calm response to a busy day\u003cbr\u003e- Often taken in the evening to support restful sleep\u003cbr\u003e- No caffeine, no dependency, no crash\u003cbr\u003e- Frequently stacked with Lion's Mane for cognitive routines\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhat's inside:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eL-Theanine 600mg per capsule | HPMC vegan capsule shell | No fillers | GMP certified\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSuggested use:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e1 capsule as needed. Morning for focus, evening for sleep support.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFood supplement. Not intended to diagnose, treat, cure or prevent any disease. Does not replace a varied, balanced diet or a healthy lifestyle.\u003c\/em\u003e\u003c\/p\u003e","brand":"Alchemy Fit","offers":[{"title":"60 Capsules  Starter Pack","offer_id":49296008249679,"sku":"","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"90 Capsules  *Best Seller*","offer_id":55764467417423,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true},{"title":"180 Capsules  Best Value","offer_id":56210119426383,"sku":null,"price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/1194\/1711\/files\/2_65b7108a-6d60-4197-9666-4ef92e4989e0.png?v=1761145719"},{"product_id":"advanced-magnesium-3-in-1-complex-glycinate-taurinate-l-threonate","title":"Advanced Magnesium Complex – Glycinate, Taurinate \u0026 L-Threonate","description":"\u003cstyle\u003e\n  .af-desc { font-size: 15px; line-height: 1.75; color: #1a1714; }\n  .af-desc .af-headline { font-size: 13px; font-weight: normal; letter-spacing: 0.2em; text-transform: uppercase; color: #8a6a1f; margin: 0 0 0.4rem 0; }\n  .af-desc .af-title { font-size: 22px; font-weight: bold; color: #0a0a0a; margin: 0 0 1.5rem 0; line-height: 1.2; }\n  .af-desc p { margin: 0 0 1.1rem 0; color: #3a3530; }\n  .af-desc .af-divider { border: none; border-top: 1px solid #c9a84c; margin: 1.75rem 0; opacity: 0.4; }\n  .af-desc .af-section-label { font-size: 11px; letter-spacing: 0.25em; text-transform: uppercase; color: #8a6a1f; margin: 0 0 1rem 0; display: block; }\n  .af-accordion { border-top: 1px solid rgba(0,0,0,0.1); margin-bottom: 1.75rem; }\n  .af-accordion-item { border-bottom: 1px solid rgba(0,0,0,0.1); }\n  .af-accordion-trigger { width: 100%; background: none; border: none; padding: 1rem 0; display: flex; align-items: flex-start; justify-content: space-between; cursor: pointer; text-align: left; gap: 1rem; }\n  .af-accordion-trigger:focus-visible { outline: 2px solid #c9a84c; outline-offset: 2px; }\n  .af-trigger-left { display: flex; flex-direction: column; gap: 0.2rem; }\n  .af-trigger-name { font-size: 15px; font-weight: bold; color: #0a0a0a; }\n  .af-trigger-dose { font-size: 12px; letter-spacing: 0.12em; text-transform: uppercase; color: #c9a84c; }\n  .af-trigger-target { font-size: 12px; color: #7a756c; font-style: italic; }\n  .af-trigger-icon { flex-shrink: 0; width: 20px; height: 20px; position: relative; margin-top: 2px; }\n  .af-trigger-icon::before, .af-trigger-icon::after { content: ''; position: absolute; background: #c9a84c; transition: transform 0.3s ease, opacity 0.3s ease; }\n  .af-trigger-icon::before { width: 12px; height: 1.5px; top: 50%; left: 50%; transform: translate(-50%, -50%); }\n  .af-trigger-icon::after { width: 1.5px; height: 12px; top: 50%; left: 50%; transform: translate(-50%, -50%); }\n  .af-accordion-item.open .af-trigger-icon::after { transform: translate(-50%, -50%) rotate(90deg); opacity: 0; }\n  .af-accordion-panel { max-height: 0; overflow: hidden; transition: max-height 0.35s ease; }\n  .af-accordion-item.open .af-accordion-panel { max-height: 300px; }\n  .af-panel-inner { padding: 0 0 1.2rem 0; font-size: 14px; line-height: 1.8; color: #3a3530; border-left: 2px solid #c9a84c; padding-left: 1rem; margin-left: 2px; }\n  .af-formula { background: #0a0a0a; padding: 1.25rem 1.5rem; margin: 1.5rem 0; }\n  .af-formula-label { font-size: 10px; letter-spacing: 0.3em; text-transform: uppercase; color: #c9a84c; margin-bottom: 0.75rem; display: block; }\n  .af-formula ul { list-style: none; margin: 0; padding: 0; }\n  .af-formula ul li { font-size: 13.5px; color: #f5f2ec; padding: 0.3rem 0; border-bottom: 1px solid rgba(245,242,236,0.08); }\n  .af-formula ul li:last-child { border-bottom: none; }\n  .af-formula ul li span { color: #c9a84c; }\n  .af-targets { display: flex; gap: 0; margin: 1.5rem 0; border: 1px solid rgba(0,0,0,0.12); }\n  .af-target { flex: 1; padding: 1rem 0.75rem; text-align: center; border-right: 1px solid rgba(0,0,0,0.12); }\n  .af-target:last-child { border-right: none; }\n  .af-target-icon { font-size: 18px; display: block; margin-bottom: 0.3rem; }\n  .af-target-name { font-size: 11px; letter-spacing: 0.15em; text-transform: uppercase; color: #0a0a0a; font-weight: bold; display: block; }\n  .af-target-form { font-size: 10px; color: #8a6a1f; display: block; margin-top: 0.15rem; font-style: italic; }\n  .af-trust { font-size: 12px; color: #7a756c; letter-spacing: 0.08em; text-transform: uppercase; border-top: 1px solid rgba(0,0,0,0.1); padding-top: 1rem; margin-top: 1.5rem; }\n  .af-trust span { color: #c9a84c; margin: 0 0.5rem; }\n  .af-disclaimer { font-size: 12px; color: #9a9590; font-style: italic; margin-top: 1rem; line-height: 1.6; }\n\u003c\/style\u003e\n\u003cdiv class=\"af-desc\"\u003e\n  \u003cp class=\"af-headline\"\u003eAdvanced Formula · 500mg · 3 Forms\u003c\/p\u003e\n  \u003ch2 class=\"af-title\"\u003eAdvanced Magnesium 3-in-1 Complex\u003c\/h2\u003e\n  \u003cp\u003eMagnesium is one of the most important minerals in the body, involved in hundreds of everyday processes — yet many people don't get enough from diet alone, and stress can deplete it further. Magnesium contributes to normal muscle function, normal functioning of the nervous system, normal psychological function and the reduction of tiredness and fatigue.\u003c\/p\u003e\n  \u003cp\u003eNot all magnesium is equal. Magnesium oxide, the form used in the majority of products on the market, is cheap to produce and poorly absorbed. Form determines function — so we use three, each chosen for a specific role.\u003c\/p\u003e\n  \u003chr class=\"af-divider\"\u003e\n  \u003cspan class=\"af-section-label\"\u003eThe three forms — what each one brings\u003c\/span\u003e\n  \u003cdiv class=\"af-accordion\"\u003e\n    \u003cdiv class=\"af-accordion-item\"\u003e\n      \u003cbutton class=\"af-accordion-trigger\" aria-expanded=\"false\"\u003e\n        \u003cdiv class=\"af-trigger-left\"\u003e\n          \u003cspan class=\"af-trigger-name\"\u003eMagnesium Glycinate\u003c\/span\u003e\n          \u003cspan class=\"af-trigger-dose\"\u003e200mg per capsule\u003c\/span\u003e\n          \u003cspan class=\"af-trigger-target\"\u003eCalm · Evening routine\u003c\/span\u003e\n        \u003c\/div\u003e\n        \u003cdiv class=\"af-trigger-icon\" aria-hidden=\"true\"\u003e\u003c\/div\u003e\n      \u003c\/button\u003e\n      \u003cdiv class=\"af-accordion-panel\" role=\"region\"\u003e\n        \u003cdiv class=\"af-panel-inner\"\u003eOne of the most bioavailable and gentle forms. Bound to glycine, an amino acid associated with calm, it is easy on digestion and popular as an evening magnesium. The foundation of the formula.\u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"af-accordion-item\"\u003e\n      \u003cbutton class=\"af-accordion-trigger\" aria-expanded=\"false\"\u003e\n        \u003cdiv class=\"af-trigger-left\"\u003e\n          \u003cspan class=\"af-trigger-name\"\u003eMagnesium Taurinate\u003c\/span\u003e\n          \u003cspan class=\"af-trigger-dose\"\u003e200mg per capsule\u003c\/span\u003e\n          \u003cspan class=\"af-trigger-target\"\u003eMuscle · Nervous system\u003c\/span\u003e\n        \u003c\/div\u003e\n        \u003cdiv class=\"af-trigger-icon\" aria-hidden=\"true\"\u003e\u003c\/div\u003e\n      \u003c\/button\u003e\n      \u003cdiv class=\"af-accordion-panel\" role=\"region\"\u003e\n        \u003cdiv class=\"af-panel-inner\"\u003eBound to taurine, an amino acid that works naturally alongside magnesium. Chosen to complement the complex's contribution to normal muscle function and normal functioning of the nervous system.\u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"af-accordion-item\"\u003e\n      \u003cbutton class=\"af-accordion-trigger\" aria-expanded=\"false\"\u003e\n        \u003cdiv class=\"af-trigger-left\"\u003e\n          \u003cspan class=\"af-trigger-name\"\u003eMagnesium L-Threonate\u003c\/span\u003e\n          \u003cspan class=\"af-trigger-dose\"\u003e100mg per capsule\u003c\/span\u003e\n          \u003cspan class=\"af-trigger-target\"\u003eMind · Psychological function\u003c\/span\u003e\n        \u003c\/div\u003e\n        \u003cdiv class=\"af-trigger-icon\" aria-hidden=\"true\"\u003e\u003c\/div\u003e\n      \u003c\/button\u003e\n      \u003cdiv class=\"af-accordion-panel\" role=\"region\"\u003e\n        \u003cdiv class=\"af-panel-inner\"\u003eA form studied for its ability to cross the blood-brain barrier and raise brain magnesium levels, developed at MIT. Included for those focused on the cognitive side of magnesium — magnesium contributes to normal psychological function.\u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"af-targets\"\u003e\n    \u003cdiv class=\"af-target\"\u003e\n      \u003cspan class=\"af-target-icon\"\u003e🧠\u003c\/span\u003e\n      \u003cspan class=\"af-target-name\"\u003eMind\u003c\/span\u003e\n      \u003cspan class=\"af-target-form\"\u003eL-Threonate\u003c\/span\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"af-target\"\u003e\n      \u003cspan class=\"af-target-icon\"\u003e💪\u003c\/span\u003e\n      \u003cspan class=\"af-target-name\"\u003eMuscle\u003c\/span\u003e\n      \u003cspan class=\"af-target-form\"\u003eTaurinate\u003c\/span\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"af-target\"\u003e\n      \u003cspan class=\"af-target-icon\"\u003e🌙\u003c\/span\u003e\n      \u003cspan class=\"af-target-name\"\u003eCalm\u003c\/span\u003e\n      \u003cspan class=\"af-target-form\"\u003eGlycinate\u003c\/span\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cp\u003eThree forms. One capsule. Nothing wasted.\u003c\/p\u003e\n  \u003chr class=\"af-divider\"\u003e\n  \u003cdiv class=\"af-formula\"\u003e\n    \u003cspan class=\"af-formula-label\"\u003eWhat's inside — full ingredient list\u003c\/span\u003e\n    \u003cul\u003e\n      \u003cli\u003e\n\u003cspan\u003e200mg\u003c\/span\u003e Magnesium Glycinate\u003c\/li\u003e\n      \u003cli\u003e\n\u003cspan\u003e200mg\u003c\/span\u003e Magnesium Taurinate\u003c\/li\u003e\n      \u003cli\u003e\n\u003cspan\u003e100mg\u003c\/span\u003e Magnesium L-Threonate\u003c\/li\u003e\n      \u003cli\u003e\n\u003cspan\u003eShell\u003c\/span\u003e HPMC (plant-based) — no gelatin, no animal derivatives\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n  \u003cp\u003eZero fillers. Zero oxide. Zero compromise.\u003c\/p\u003e\n  \u003cdiv class=\"af-trust\"\u003eGMP Certified \u003cspan\u003e·\u003c\/span\u003e Vegan \u003cspan\u003e·\u003c\/span\u003e Non-GMO \u003cspan\u003e·\u003c\/span\u003e Gluten-Free \u003cspan\u003e·\u003c\/span\u003e COA Available on Request\u003c\/div\u003e\n  \u003cp class=\"af-disclaimer\"\u003eFood supplement. Not intended to diagnose, treat, cure or prevent any disease. Does not replace a varied, balanced diet or a healthy lifestyle. Take one capsule daily, with or without food. Consult a healthcare professional before use if pregnant, breastfeeding, or taking medication. Not recommended for those under 18. 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